MINDBODY is a specialist software service provider for the health, wellness and beauty industries, providing client scheduling software to more than 33,000 clients in over 100 countries.

We recently caught up with London Operations Manager, Sarah Counts, to find out what inspired the company, their main business challenges what invaluable advice they would like to pass on…


Hi Sarah! Tell us a little bit about MINDBODY…

We help business with client scheduling, CRM, database management, marketing, retention, basic revenue and attendance reporting. The MINDBODY software is cloud-based, which means that business owners can access everything they need to manage their business from any web-capable device.

What inspired the creation of MINDBODY?

MINDBODY was created to improve the health and wellness of the world via technology. The web-based product was developed to cure those pain points most frequently felt by business owners and take the more granular aspect of business management off their plates, allowing them to spend more quality time with their clients.

At what point did you decide to move into an office space in London?

MINDBODY was created in the US, but due to rapid growth and an increase in demand from around the globe over the past few years, MINDBODY has experienced exciting international expansion. Opening a London office was a direct result of our business growth in the UK specifically.

What are the benefits to your business of using a serviced office space?

We opened our first office in London in 2011 and encountered the types of aches and pains that any company has opening an office in another country. From our experience of that first office, when we were going through explosive growth of our sales team and needed more space, we looked for a suitable serviced office solution to help make our next move a lot easier. We moved into our new office in July 2013 and having connectivity, security, post delivery and one building POC looked after by someone else really allowed us to do our jobs and not get side-tracked with admin tasks.

What has been the most difficult business obstacle you’ve faced so far?

Rapid growth comes with growing pains – things are always changing, because our company is always growing. But we’ve turned this challenge into a positive for the team  and react to continuous changes by remaining flexible and constantly evolving.

What has been one of the biggest lessons learnt by MINDBODY?

Being in the software industry, we’ve learnt that technology is always changing and evolving. As a result, we’re focused on providing the latest, most cutting-edge software at all times and we’re constantly re-evaluating our products to ensure that they’re forward thinking.

What has been the biggest success to date?

Growing our client base and our advocates around the world.

What’s the best business advice you’ve been given that you’d like to share?

Your clients matter most.  Always focus on their needs, their questions and their feedback!

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