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Flexioffices have recently conducted comprehensive research into the distribution of small to medium enterprises (SMEs) across London outcodes. SMEs were segmented based upon their sector, which allowed the study to compare the distribution of SMEs in each sector based on their outcode. The study used Flexioffices’ data from the past two years.

A map of the sector-specific SME distribution has been developed by Flexioffices, as an engaging means of illustrating the comparisons between industry placements across London.

flexioffices-map-of-distribution-of-sector-specific-smes-across-london

Navigate the SME study:

Key findings of the study
SMEs in the recruitment sector
SMEs in the finance sector
SMEs in the media, advertising and marketing sector
SMEs in the law & legal sector
SMEs in the creative and design sector
The influence of the River Thames on SME distribution
Paul Slinn’s comment on the SME study

Key findings of the study:

  • SE1 (Southwark, London Bridge, Waterloo) is the most popular location for SMEs to rent serviced office space in London. The total percentage of London SMEs which are now based in SE1 is 7.03%.

Overall Sector Distribution of SMEs by London Outcode - Table

    • SE1 (Southwark, London Bridge, Waterloo) represents a very large area of prime commercial property within London, and SMEs are increasingly choosing to position near themselves in this new extension of the city.
    • SMEs are attracted by the investment in landmark commercial properties such as The Shard, as well as the major transport hubs such as Waterloo and London Bridge for commuting.
    • SE1 (Southwark, London Bridge, Waterloo) was the most popular London location for SMEs in the majority of sectors including: Business Services, Finance/Commodities, Health & Wellbeing, Media, IT, Legal/Law, Property, Not for Profit, Retail & Recruitment.
  • NW1 (Kings Cross, Euston) is the second most popular location for SMEs in London. The total percentage of SMEs based in NW1 is 3.76%. The location boasts exceptional commuter-friendly transport connections, including two of the UK’s busiest train stations – King’s Cross. St Pancras International. NW1 also offers an easily accessible route into Europe for SMEs via the Eurostar.
  • EC2A (Liverpool Street) is home to 3.57% of London’s SMEs, although a relatively small outcode this area is the most densely populated.
  • EC2M (Shoreditch, Old Street) was shown to have total percentage of 3.14% of SMEs in London.

SMEs in the recruitment sector:

The study reveals intriguing comparisons between the distribution of sector-specific SMEs. The key comparisons indicate that the recruitment sector is the most polarised in terms of distribution, with 43% in East London postcodes, whilst only 10% of recruitment SMEs are based in North London.

Recruitment is one of the most clustered sectors in London – as 35% of all recruitment SMEs are based in the EC postcode alone. The EC postcodes appeal to recruitment SMEs as they are well connected for commuting staff, and due to the high density of commercial businesses, there are many potential clients close by.

Recruitment Sector Distribution of SMEs by London Outcode - Table

SMEs in the finance sector:

The data depicts that the SMEs in the finance sector are also heavily clustered in the East of London. Providing a similar pattern as the recruitment sector, a total of 30.15% of finance SMEs are based in EC postcodes. The EC postcodes represent part of the the traditional ‘City’ location, which is close to Lloyd’s of London, the ‘Insurance Triangle’, and also the London Stock Exchange – the historical home of London International Financial Futures Exchange (LIFFE).

3.2% of the total number of finance SMEs are based in E14, which is the Isle of Dogs and Canary Wharf. This demonstrates that finance SMEs often prefer to be positioned alongside of the large financial companies, such as HSBC and Citi Bank.

Finance Sector Distribution of SMEs by London Outcode

SMEs in the media, advertising and marketing sector:

The study reveals an intriguing insight into the locations of preference for media, advertising and marketing SMEs – as they are split between dense clusters in West and East London. The total distribution of media, advertising and marketing SMEs in West London is 34.75%; whilst in East London, the total distribution is 30.5%.

In West London, 15.6% of media, marketing and advertising SMEs are clustered in Soho and the surrounding areas. Historically, the Soho area has been renowned for housing some of the UK’s most creative and innovative advertising agencies. The study reinforces the belief that there is a tendency for these businesses to base themselves in the Soho area – it can help them to build credibility and attract top talent whilst fostering creativity.

Typically, media, marketing and advertising agencies have clustered together to collaborate on projects. The 30.5% of media, marketing and advertising agencies in East London are based around Shoreditch and Clerkenwell.

Media, Advertising and Marketing Sector Distribution of SMEs by London Outcode

SMEs in the law & legal sector:

Flexioffices’ research has revealed that law & legal SMEs have the greatest density of distribution of a single outcode in NW1, with a total percentage of 4.37%. The  outcode consists of Regent’s Street, Baker Street, Marylebone, King’s Cross and Euston.

There is also a large amount of law & legal SMEs in the EC postcodes, with a total percentage of 26.94%. This area of East London consists of Bank, Moorgate, Chancery Lane and Farringdon.

The W6 outcode, which is the district of Hammersmith, is the third most densely populated area for SMEs in the law & legal sector, with a total percentage of 2.26%. The suggests that law & legal SMEs seek to position themselves around the Inns of Court in the areas of Fleet Street, Holborn and Chancery Lane.

Law and Legal Sector Distribution of SMEs by London Outcode - Table

SMEs in the creative and design sector:

The creative and design sector is heavily populated in EC2A with 5.98% of all SMEs based in the area of Broadgate and Shoreditch. Over the past ten years, this area has become popular for creative industries because the office rental costs were more affordable in comparison to other areas of London, and the perceived ‘trendiness’ of being based in Shoreditch is an attractive proposition for many creative and design companies.

NW1 has the second largest distribution of creative and design SMEs with a total percentage of 4.23%; this correlates with the overall trend found in the study. SW6 is the third most popular outcode for creative and design SMEs as 3.14% are based in the Fulham and Putney area.

Creative & Design Sector Distribution of SMEs by London Outcode - Table

The influence of the River Thames on SME distribution:

Flexioffices’ study demonstrates that 28.4% of SMEs in London are based within close proximity of the River Thames. This provides an intriguing parallel to the historical significance of the River Thames to London’s economy, and the data suggests that this remains the case in 2016.

The distribution of SMEs is highly populated in the outcodes which surround the River Thames from East to West London. In comparison, the distribution of SMEs based in North and South London is much less.

Paul Slinn’s comments on the SME study:

Paul Slinn, Managing Director at Flexioffices, commented on the study:

“There are numerous considerations that business owners, managing directors and entrepreneurs must address when choosing where to position their business.”

“Businesses in the same sector benefit from clustering in the same location to collaborate on jobs and pitches. Location can make a strong statement about how a business wishes to be perceived to potential clients and partners. Maintenance costs and transportation must also be considered.”

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