This centre occupies a building that's notable for striking and innovative architecture, and exterior lighting ensures it is a landmark by night as well as day. Inside, the emphasis is on luxury, with marble floors and walls throughout the impressive lobby. Also featured is a courtyard, air-conditioned all year round. It has lavishly landscaped terraces and is bordered by high-end retailers.
The neighbourhood is home to a development bank group, an insurance multinational, telecoms and security products suppliers, construction management consultants, the national water company, and hospitals including an international medical centre. Jeddah is the second largest city in Saudi Arabia, and the Kingdom's main port on the Red Sea. The area is served by King Abdul Aziz International Airport and the rail services of Jeddah Central Station.