Office Space Solutions

Powered by Froala Editor

Locations

Featured Office Guides

A Guide

A Guide to Moving Offices

Moving into a new office space is an exciting milestone for any business, whether you're...

 Read More - A Guide to Moving Offices 
Flexible Office Spaces

Flexible Office Spaces vs Traditional Leases

The way we think about offices is changing, with the pandemic and the rise of remote...

 Read More - Flexible Office Spaces vs Traditional Leases 

Powered by Froala Editor

Resources
Office Guides
Moving
A Guide to Moving Offices
Guide
A Guide to Flexible Office Space: Benefits, Solutions & Costs
Compare
Flexible Office Spaces vs Traditional Leases
Cost
How Much Office Space Costs in UK Cities
More office guides
Resource Hub

Powered by Froala Editor

About Us
Contact Us

Do you need help searching?

Give us a call 020 4579 2618Enquire now
020 4579 2618View ShortlistStart Office SearchEnquire now
Start typing your ideal location here!
HomeBlogTop tips: how to brainstorm business ideas

Top tips: how to brainstorm business ideas

Blog Image

Here are some top tips, methods and processes to kickstart the creative process and help you develop a winning business idea:

 


1. Start with “if”

When coming up with the initial ideas, keep an open and curious mind – look at the world around you and observe the unmet needs of people and problems and think about the different ways you can solve this. 

 

Keep a journal on you or use a tool, such as Evernote, and write down your observations and creative solutions for the relevant market. Invest time and energy into this and dedicate time to developing these ideas. 

 

In the development process, investigate each idea thoroughly and think about how each one might work in the real world. Build on this process as ideas are eliminated. 10steps2.com recommend taking “the best one of these and write out another list starting with this idea.”

 

2. Don’t venture into the unknown

Develop business ideas that relate to your expertise because, as Alex Genadinik explains in his article ‘How to tell if your business idea is good’, “it will be very difficult to determine whether various aspects of the idea will work out as you assume. Too many important details will be unknown, and that is quite dangerous”.

 

3. Combine “Divergent” thinking with “Convergent” thinking

Coming up with viable and interesting business ideas can be especially challenging if you are naturally very cautious. Convergent thinking focuses too much on restrictions, which can result in talking yourself out of any idea you have – or simply creative block. Nurture divergent thinking as this will greatly encourage innovative ideas and solutions.

 

Adam Montandon from Awesome Department recommends combining "Divergent" thinking with "Convergent" thinking to come up with creative ideas: “By flipping from Divergent to Convergent and back again many times I come up with my best projects.”

 

By implementing a process where both types of thinking are combined, you will develop interesting and new ideas within scope that will work in reality.

 

4. Think customer segment, not products

Focus your ideas on the unmet needs of a particular segment rather than coming up with specific product ideas. Entrepreneurs who just seek out to create simply something new for the sake of it being new often ignore consumer needs and end up making something no one wants. 

 

Mike Fishbein recommends conducting research and thinking about the following questions:

• What are the top 3 challenges you face in your job?

• What are some unmet needs you have?

• What’s the hardest part about being a [demographic you’re serving]?

• What tasks take up the most time during your day?

• What product or service do you wish you had that doesn’t exist yet?

• What could be done to improve your experience as a [demographic you’re serving]?

 

5. Let your limitations inspire creativity

“Let limitations guide you to creative solutions … Constraints drive innovation and force focus. Instead of trying to remove them, use them to your advantage.” – 37 signals. 

 

Embrace the resources you have and don’t let a lack of resources stifle your creative process. Work with what you have rather than consider this to be a disadvantage. 

 

Do you really need huge financial backing to support your idea? Could you scale back or amend plans? It is ok to start with a small with little financial funding – too much can often stunt creativity.

Looking For A New Office?

Have a free, no obligations chat with one of our experts and get a personalised office shortlist sent straight to your inbox. Zero fees, zero pressure.

Get Expert Help
Or give us a call020 4579 261824/7

Office News & Guides

City of London’s New Office Space at 130 Fenchurch

City of London’s New Office Space at 130 Fenchurch

The City of London is pressing ahead with a major refresh of its office stock, centred on 130 Fenchurch Street. The scheme clears a tired post...

Read More City of London’s New Office Space at 130 Fenchurch
How the Economy Shapes Office Space Demand

How the Economy Shapes Office Space Demand

When the economy speeds up, companies hire, teams grow, and empty desks disappear. When it slows, moves are paused, deals stretch out, and sub...

Read More How the Economy Shapes Office Space Demand
M&A Office Consolidation Using Managed Space

M&A Office Consolidation Using Managed Space

Bringing two companies together is hard enough without a game of musical chairs across three leases and five postcodes. The fastest way to rem...

Read More M&A Office Consolidation Using Managed Space
IT & Security Checklist for Managed Offices

IT & Security Checklist for Managed Offices

Moving into a managed office should feel like a fresh start, not a leap into the unknown. The space is fitted, the furniture is in, and the in...

Read More IT & Security Checklist for Managed Offices
Workspace Satisfaction Surveys That Measure and Improve Happiness

Workspace Satisfaction Surveys That Measure and Improve Happiness

If you want to know how people feel about your office, ask them. A workspace satisfaction survey shows what helps people do their best work an...

Read More Workspace Satisfaction Surveys That Measure and Improve Happiness
Corporate Offsite Planning Checklist for Seamless Events

Corporate Offsite Planning Checklist for Seamless Events

Planning an offsite should not require heroics or a spare lifetime. With clear goals, the right venue and a realistic timeline, you can plan c...

Read More Corporate Offsite Planning Checklist for Seamless Events
Future of office space: JPMorgan’s all-electric 270 Park HQ

Future of office space: JPMorgan’s all-electric 270 Park HQ

The future of office space is being built in Midtown East, New York. JPMorgan Chase’s new headquarters at 270 Park Avenue sets out a clear tem...

Read More Future of office space: JPMorgan’s all-electric 270 Park HQ
Turn Office Design into a Powerful Brand Asset

Turn Office Design into a Powerful Brand Asset

Office branding is more than a logo on a feature wall. It is how your space shows who you are, how you work and what clients should feel as th...

Read More Turn Office Design into a Powerful Brand Asset
Enterprise Office Space: Scaling Without Limits

Enterprise Office Space: Scaling Without Limits

High-growth firms move quickly, which means their real estate has to keep up. Enterprise office space is not about a big floorplate and a long...

Read More Enterprise Office Space: Scaling Without Limits
Choosing a B Corp Friendly Office for Sustainability

Choosing a B Corp Friendly Office for Sustainability

Choosing the right home for your team is a big decision for any company. For certified and aspiring B Corps, the stakes feel even higher. Your...

Read More Choosing a B Corp Friendly Office for Sustainability